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The inverse relationship between innovation and scale: and the tragedy of...
this is good. really good. OK so no one is going to disagree with the fact that it's a cracking bit of insight-translated-into-execution. but here's the thing… does it reach enough people, and is...
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Welcome to Our World: What TV Execs and schedulers have to learn from Media...
so a very good friend of mine would spend his time as a child working out which TV shows should go before and after which other shows. he essentially played scheduling. he was therefore somewhat...
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PHDcast 13.07.13: It’s PHD Generations as the Interns take-over the PHDcast
player not working? click here to listen on Audioboo it’s PHD Generations this week as our interns join myself, PHD Chief Exec Mark Coad and podcast regular Stew Gurney. between us we discuss the...
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PHDcast 02.08.13 – its not the ooh laa la edition of the PHDcast as we talk...
Player not working? click here to listen on Audioboo morning PHDcast listeners. Nic was in the hot seat this week for the not-the-ooh laa la edition of the PHDcast. bien sur ;) … awesome job Disco...
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The Myopia of the 2020 Vision: Why we need a whole load more rational when we...
Think TV, a marketing initiative of Free TV Australia (the body representing all of Australia’s free-to-air metropolitan and regional commercial television broadcasters), have released the latest in...
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PHDCast Special – The State We’re In: Negotiating the Future of Media...
well hello there. I’ve been away taking some time off but I’m back and getting stuck straight into the future of agencies, as discussed at the Agency Symposium in the Hunter Valley last week. this...
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From ZERO to Hero: its Joseph Jaffe versus the world as he shares his theory...
“In a perfect world, the optimal paid media would be zero” and there you have it. in sixteen short syllables Joseph Jaffe yesterday laid the gauntlet to, well, everyone. in a Mumbrella Hangout with...
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PHDcast – The Letter D and Number 92 Episode: Departures, Diets and Discounts...
the PHDcast this week is brought to you by the letter D and the number 92. D stands for Dieting, as Pink Media announces a partnership between Fitness First and Mardi Gras; Departures, as Kyle and...
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